Typography is the art and technique of arranging type and text in order to make language visible and bring the words to life. The arrangement of the type is involved in the selection of typefaces, text size, line length, linespace, the space between the groups of letters (tracking) and adjusting the space between the pairs of letters (kerning). Typography is all around us in everyday life, advertisements, film, television. We are all subjected to a variety of words and thousands of different ways they are put across to us. Typography in our day and age is extremely important, especially in the advertising business. The cross between visual communication and verbal communication is writing itself. With typography you can extort these communications making them stronger or to make a point in communication to the reader.
The history of typography can trace it's origins to the first punches and dies used to make seals and currency in ancient times. When there were printing techniques, there was typography. People wanted to express words in their own way. This only grew bigger when the printing press was invented.
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